Customer — Founders
Listen before you build. Good interview questions · Read the interview notes · Invite someone to an interview · Need or nice-to-have?
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Good interview questions
You'll interview classmates about the lemonade stand. Some questions on your list push people to say “yes”.
Read the interview notes
Mia wrote notes after talking to 6 classmates about a homework-planner app. Some lines are facts, others are her own guesses.
Invite someone to an interview
You want to ask the school librarian 10 minutes of questions about upcycled bags for books.
Need or nice-to-have?
After 8 chats about the book-swap app, you listed what classmates said. Some things they really need; others would just be nice.
Run a tiny survey
The class wants to know if a healthy-snack stand would sell. You'll run an anonymous paper survey.
A customer complains
A classmate bought an upcycled bag and the strap broke after 3 days. They're upset.
- Idea — Find a problem worth solving.
- Customer — Listen before you build.
- Prototype — Build the smallest test.
- Price & Money — Cost, price, profit, break-even.
- Marketing — Tell the truth, well.
- Pitch — Convince with honest evidence.
- Team & Ethics — Fair teams, fair business.
Simulation only: no real money, no personal data, no get-rich promises.
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