Marketing — Founders
Tell the truth, well. Check the poster · Where do we tell people? Free Founders simulation on MyLeoNes for ages 10–17, no real money.
missions
Check the poster
A teammate made a poster for the upcycled bags. Some lines promise things that aren't true.
Where do we tell people?
You want classmates to know about the book-swap app. Some ideas are safe and allowed, others aren't.
Write the product message
The lemonade stand needs a short message for the school newsletter.
Feature or benefit?
You're writing the poster for the book-swap app. Customers care more about what they gain than about how it works.
Reviews and recommendations
Sales are slow. A teammate suggests ways to get “good reviews” for the lemonade stand.
Plan a mini campaign
The book-swap launches next week. You'll plan a small, honest campaign at school.
- Idea — Find a problem worth solving.
- Customer — Listen before you build.
- Prototype — Build the smallest test.
- Price & Money — Cost, price, profit, break-even.
- Marketing — Tell the truth, well.
- Pitch — Convince with honest evidence.
- Team & Ethics — Fair teams, fair business.
Simulation only: no real money, no personal data, no get-rich promises.
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