Who is it for? — Media, 4–6 years
Media is often made with particular people in mind. Media, 4–6 years.
A message has an audience
The people meant to see, hear or read something are its audience. A picture book may be made for young children, while a bus timetable is made for people waiting for a bus.
Why think about the audience?
A maker chooses different words and pictures for different people. A baby book uses large shapes and simple sounds, but a map for adults may use tiny names. Thinking about the audience explains why media can look and sound so different.
Make two invitations
Imagine inviting people to a teddy-bear picnic. For three-year-olds, draw a big teddy, add “Come and play!” and use bright colours. For grandparents, write the time, place and date clearly. The event is the same, but the audience changes the message.
“Everyone sees it the same way”
It can feel as if a picture or video has one meaning for everyone. That is reasonable because the same screen is in front of us, but people bring different ages, experiences and needs to what they see.
Notice who it is for
At a library, you can spot a shelf for babies, a shelf for older children and a shelf for adults. At a shop, a label may use a picture so more people can understand it. These are choices made for different audiences.
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