Is this an ad? — Algorithms · Media Detective
Leo's feed mixes posts from friends, news and ads. Sort what's an ad (paid) and what isn't. Media Detective game on MyLeoNes for ages 10–17; fictional cases.
Your task
Sort each post.
- Ads and paid partnerships must be labelled, but labels can be small. Influencers paid in free products are advertising too.
- Every person, site, post and brand in this case is invented — a training simulation.
Score
- See the machine — You saw why the feed shows things.
- Take control — You used the controls you have.
- Look after yourself — You protected your time and mood.
In real life
In Portugal and across the EU, influencer advertising must be clearly identified; the consumer authority and media regulators have issued guides on this.
Algorithms
Every case is fictional: no real people, brands or schools. Nothing about you is collected — your progress stays on this device.
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