Advertisements want something — Media, 4–6 years
An advertisement tries to make us notice a product, place or idea. Media, 4–6 years.
An advert is asking
An advertisement is a media message made to make us notice something and often choose it. It may show a toy, food, trip or idea in a bright, exciting way, then invite us to ask for it, visit or buy it.
Why do adverts try to persuade?
A shop or company makes an advert because it wants people to know about its product and choose it. If adverts only showed a plain box, many people might not notice. Music, colour and friendly words help the invitation stand out.
Spot the invitation
You see an advert for a new cereal. First, notice the smiling animal and bright colours. Next, hear the crunchy sound and the words “Try it!” Finally, ask what the advert wants: it wants you to notice the cereal and ask for it in a shop.
“It is only a story”
An advert can look like a funny cartoon, so it is easy to watch it like any other story. But its special purpose is to make us notice or want something. Enjoying it does not mean we have to choose what it shows.
In shops and on screens
You may see adverts on a bus, in a shop, on a website or before a programme. When a colourful picture says “Look here!” or “Try this!”, pause and name its invitation. Then you can tell the difference between noticing a thing and deciding to have it.
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