Audience and purpose — Media, 7–10 years
The same event can be presented differently for different people. Learn to ask who a message is for and what its maker wants it to do.
Who is it for?
An audience is the people a media message is meant to reach. A video for seven-year-olds may use short words and cartoons, while a message for parents may use more detail and a serious tone. The audience helps shape the message.
Why audience matters
People make media for a reason: to inform, entertain, invite, sell or persuade. Knowing the audience helps them choose examples and language that will work. Asking both questions—“Who is this for?” and “What does it want?”—helps you read beyond the surface.
One event, two messages
A library has a Saturday story time. For children, its post says: “Join a dragon adventure at 10!” and shows a colourful dragon. For parents, it adds the age range, address and free-entry note. Same event, but each version answers what that audience needs to know.
Not every message is for you
It is easy to think a message is meant for everyone because it appears on your screen or in a public place. In reality, its words, price or images may target a particular group. Look for clues such as age, interests, money or the action it asks for.
Choosing the right message
You use audience thinking when you invite classmates to a game, explain a rule to a younger child or make a poster for families. It helps you decide what to say, what to show and what information must not be missing.
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